SHOPPER RESEARCH
We examine a range of variables which impact on your brand including the supermarket context, impact of category rules & competitive set, your packaging, branding, merchandising.
SUPERMARKET What is the overall context?
Store layout/ environment, Shopper typologies, Big trends
CATEGORY How is the Category shopped?
Category Rules, Decision Hierarchy, Competitive Set, POP activity
PACK Is your Pack/Brand working?
Shelf Impact, Pack Cues
Price, Promotion
We aim to understand your category, connect with shoppers, make pack changes that attract buyers and increase sales.
