PACKAGING RESEARCH

 

Our WRAP™ process takes packaging research seriously, driving change based on brand strategy not consumer likes/dislikes. No changes are made until existing visual equity is identified, so even iconic brands can use this process.

 

The 3-stage WRAP™ research process is quick and cost effective:

STEP 1

Audit Existing Pack

Plot Visual Hierachy - what to keep, what to change, what to remove
STEP 2

Find Inspiration for New Pack Consumer Input, Category Trends Category Reivews (Semiotics)
STEP 3

Test & Evole Pack Ideas
Fit with brand, shelf standout, communication, consumer appeal

        Download a WRAP™ brochure

 

WHY USE WRAP™

PROTECT

existing brand equity

 

BE INSPIRED

by category trends

 

MEASURE

competitive shelf impact

 

ENSURE

fit with brand strategy

 

 

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