OUR TEAM
We offer a dedicated senior team who get to know your business and bring an insightful approach to researching your brands.
Our Senior Partners are full members of AMSRS and offer a unique mix of skills:
- Over 17 years consumer research experience
- Experience in client-side insight roles
- Tertiary qualifications in psychology
Only senior researchers are employed by Ideas Group, so you can be assured that the experienced team you meet will work on your business.
See our CLIENT LIST.
Nancy Brown
Partner
Expertise
Consumer Insight. Brand Strategy, Communications Research, NPD Workshops & Packaging
Clients
FMCG, Technology, Youth, Social Research And Health & Wellness.
Previous Roles
Tall Poppies, Added Value Blue Moon Research, TNS, HPI Research Group (UK)
Nancy Brown
Director
Qualitative and consumer insight expert.
Areas of interest
Brand Strategy & Positioning, Communication Research, NPD Workshops And Packaging, FMCG, Technology, Youth, Social Research And Health & Wellness.
Previous Roles
Tall Poppies, Added Value Blue Moon Research, TNS, HPI Research Group (UK)
Justine Clements
Director
Qualitative and consumer insight expert.
Areas of interest
Brand Strategy & Positioning, Innovation And Creative Development, Consumer Segmentation, FMCG, Food & Beverage, Pharmaceuticals & Finance
Previous Roles
Goldfish, Arnotts/Campbells, Research Int., Blue Moon Research,Colmar Brunton & Heylen (NZ)
Kerry Short
Consultant
Worked with Tall Poppies since 2000
Doctorate of Psychology (Organisation/Industrial)
Batchelor of Science (Honours) Psychology Executive Officer, Inner East Mental Health Program Co-ordinator Inner East Mental Health Community Support Worker. Batchelor of Science Degree, Latrobe University State Enrolled Nurse
